Namaste Announces Launch of Namaste Café Model and H.E.A.L Branded Food Products
Namaste Technologies Inc. has announced that they intend to launch the Namaste Café global concept, an exciting new retail brand that is expected to revolutionize the concept of the modern café. The concept is being produced in partnership with Canadian restauranteur, Jonathan Dresner (Notre-Boeuf-De-Grâce, Pigeon Espresso Bar, Kupfert & Kim).
Namaste has also announced its exclusive line of H.E.A.L. (Healthy Eating and Living) branded food-products in partnership with chef Pete Evans. H.E.A.L will feature products and recipes specifically designed by Pete with a cannabis twist.
Kory Zelickson, co-founder and VP of Business Development for Namaste Technologies, will be hosting a live press conference covering the announcement with restauranteur Jonathan Dresner and Namaste's Kory Zelickson and Darren Gill on a special edition of Namaste420 on Wednesday, December 5th at 4:20pm (EST) via Youtube at www.youtube.com/watch?v=oveNZjhF__Q
The H.E.A.L brand will be will be launched along with an educational platform including video content with recipes and ingredients needed to cook like the pros from the comfort of your home. H.E.A.L will be launching a series of cooking videos with Pete Evans in 2019 that will showcase some of the products that will be available for purchase and unique recipes for the cannabis market. Subject to the anticipated regulations for cannabis edibles and concentrates, the Company will produce a line of cannabis-infused H.E.A.L branded products for sale through the regulated market.
The Namaste Café will be an immersive medical cannabis education-focused café that will center on safe use and responsible methods of consumption directed at an age-appropriate audience. The Namaste Café will proudly serve the "world's worst coffee" through a supply agreement to be agreed with Pigeon Coffee. Each store will offer interactive cannabis education opportunities through Namaste's online portals, hold in-store events and public seminars, Namaste's full line of premium vaporizers and cannabis accessories along with non-cannabis H.E.A.L products will also be available for purchase in-store.
Revolutionizing the concept of the modern café, Namaste Café will serve healthy food products in partnership with chef Pete Evans in a concept designed together with Jonathan Dresner. Each location will be staffed by friendly and highly-trained consultants, on hand to facilitate access to Namaste's acclaimed suite of portals, including NamasteMD, a free and easy-to-use portal where customers can elect to complete an online application and consultation with a nurse practitioner. Customers may also elect to choose from a diverse selection of medical cannabis products on CannMart.com, a cannabis e-commerce platform licensed by Health Canada.
The location of the flagship store will be announced within the next 60 days, with the first store projected to open early next year. The Company plans to open up to 20 franchise locations across Canada by the end of 2019, along with three overseas locations, including one in the UK, subject in each case to local laws.
Each store will also invite local industry leaders and cannabis experts to present seminars to the public, helping to educate consumers about responsible consumption and important facts about cannabis legalization.
With the global landscape for medical and recreational cannabis evolving, the Company will investigate the possibility of rolling-out the Namaste Café concept in other markets like the UK where it has a strong presence. Each location is expected to feature the Company's innovative technology platforms like NamasteMD, Uppy Cannabis Journal and its AI platform to ensure brand consistency within each location. Through integrating its technology platforms in each Café location, Namaste will stay true to its roots, using its technology as a tool that offers value to consumers.
Sean Dollinger, President, and CEO of Namaste comments: "We are very excited to announce this agreement with two leading lights in the foodservice industry. We can't wait to get started. Our intention is to offer the general public a safe space to ask open questions about cannabis, its benefits, risks, and topics people may want to cover. The combination of talent and experience from both Pete and Jonathan, globally-recognized experts in their field, will blend perfectly with Namaste's e-commerce platforms and cannabis expertise."
Pete Evans, CEO of H.E.A.L comments: "We are looking forward to entering this exciting space with an industry leader like Namaste, we look forward to providing value not only from an educational perspective but also in offering a high-quality product that we can all be proud of. Having spent many years in the food industry and understanding the value of Cannabis for medical purposes, we are very much looking forward to launching this exciting project.
John Dresner, CEO of Pigeon Coffee comments: "This is a unique opportunity to launch a unique concept in partnership with Namaste. we are already well on our way with the development of the concept and we look forward to rolling our corporate locations and franchise stores in 2019." It's been a pleasure working with the Namaste team and I'm looking forward to seeing this project through and in creating an amazing experience for our customers."
About Chef Pete Evans and H.E.A.L.
Pete Evans is an internationally-renowned chef, restaurateur, best-selling author and television presenter, based in Australia. His passion for food and a healthy lifestyle inspires individuals and families around the world. Beginning his career as a chef and restaurateur at the age of 19, he opened numerous award-winning restaurants as well as cooking in some of the finest restaurants globally. Pete has been co-host and judge of Australia's number one television show My Kitchen Rules for nine seasons. He has hosted and produced two seasons of The Paleo Way and he also hosts the award-winning PBS series Moveable Feast, now into its sixth season. His latest project is the award-winning documentary film The Magic Pill which shows the impact food can have on people's health, now streaming globally on Netflix. Pete oversees a line of healthy food products under the H.E.A.L. brand, which he will offer at Namaste Cafés.
About Jonathan Dresner and Pigeon Coffee
Jonathan Dresner is a successful entrepreneur and restauranteur based in Montreal. He is the owner of Pigeon Espresso Bar and Notre Boeuf De Grâce in Montreal and Kupfert & Kim in Toronto. Throughout each of his clearly-designed concepts, Jonathan has found success by letting premium ingredients speak, offered in a casual and playful setting, backed by conscious customer service.
About Namaste Technologies Inc.
Namaste Technologies is Your Everything Cannabis Store™. Namaste operates the largest global cannabis e-commerce platform with over 30 websites in 20+ countries under various brands. Namaste's product offering through its subsidiaries includes vaporizers, glassware, accessories, CBD products and medical cannabis in the Canadian market thorough its licensed affiliate, CannMart.com.
Namaste has developed and acquired innovative technology platforms including NamasteMD.com, Canada's first Health Canada compliant telemedicine application, and in May 2018 the Company acquired a leading e-commerce AI and Machine Learning Company, Findify AB. Findify uses artificial intelligence algorithms to optimize and personalize a consumer's on-site buying experience. Namaste is focused on leveraging its cutting-edge technology to enhance the user experience throughout its platforms. Namaste will continue to develop and acquire innovative technologies which will provide value to the Company and to its shareholders as well as to the broader cannabis market.
On behalf of the Board of Directors
Chief Executive Officer
Direct: +1 604-355-6100
Further information on the Company and its products can be accessed through the links below:
This press release contains forward-looking information based on current expectations. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, Namaste assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Although the Company believes that the expectations and assumptions on which the forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties. These statements speak only as of the date of this press release. Actual results could differ materially from those currently anticipated due to a number of factors and risks including various risk factors discussed in the Company's disclosure documents which can be found under the Company's profile on www.sedar.com. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSXV has neither reviewed nor approved the contents of this press release.
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Namaste Technologies Inc.
Sean Dollinger, Chief Executive Officer,
Direct: +1 604-355-6100,
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Source: Canada Newswire (December 5, 2018)