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HOW FOMO OVER AMERICA’S GREEN RUSH IS EYE-OPENING FOR MANY CANADIANS & HOW GROWUP REVITALIZES MANY!

It is a hard thing to sit back in a country that has had legal cannabis now since 2018 and watch our friends to the South discover the space and fully relish in the cannabis related changes going on in America right now. They are - where we were 5 years ago - at the beginning of a green rush, a bonfire of entrepreneurial spirit and business savvy, witnessing a massive rise in cannabis culture, cannabis events, innovative products, phenomenal genetics, an explosion of cultivation and extraction culture, amazing packaging and brands and dispensary culture washing over the entire United States of America. Job creation, taxation and figuring out regulations. It is exactly where we were five years ago except its 100 times bigger and is permeating American media in ways we have never before seen. The FOMO I am seeing in the Canadian market for the American market is palatable.


It is a hard thing to sit back in a country that has had legal cannabis now since 2018 and watch our friends to the South discover the space and fully relish in the cannabis related changes going on in America right now. They are - where we were 5 years ago - at the beginning of a green rush, a bonfire of entreprenuerial spirit and business savvy, witnessing a massive rise in cannabis culture, cannabis events, innovative products, phenomenal genetics, an explosion of cultivation and extraction culture, amazing packaging and brands and dispensary culture washing over the entire United States of America. Job creation, taxation and figuring out regulations. It is exactly where we were five years ago except its 100 times bigger and is permeating American media in ways we have never before seen. The FOMO I am seeing in the Canadian market for the American market is palatable.


It is a hard thing to be on the other side of these times watching another country live through what some will later consider to be the golden days of cannabis industry in America. We had our golden years and they are pretty much behind us now. This FOMO we are feeling will pass, we have been down the road that the USA is currently on and Canada has gone through the gauntlet and now represents a mature market, full of lessons learned and the realization of how much still needs to be done. I envy the USA in the optimism I have been seeing


Presented by ND Supplies, this is one of High Canada Magazine’s favorite cannabis cultivation conferences is back and this time it's with a unique show experience and a brand new format, first-time exhibitions, and more. I was very honoured to have been invited to judge the inaugural Grow Up Cannabis Conference, Awards and Expo's Cannabis Cup, happening on Sep 11/12.



I will be putting my very specific set of skills to the test as I judge some of the best cannabis and hash in the Canadian market  - representing team High! Canada Magazine, I will be joined by some of our industry’s best!


This first Growup legal Cannabis Cup will be hosted by the one and only, Remo Colasanti, with guest judges including Peter Shearer, Jameson Welbourn, Angelina Blessed, myself, -Cy Williams, Nikki Lawley, Ben Miner, Claude Robert, Adam Mendel, Hannah Ansari from Mission Melts, Ganjier Matt, Wacky Willy and more. We will be  live streaming this exciting event!











Its going to be held in the Boveda sponsored Consumption Lounge, the Grow Up Cannabis Cup will be bringing in some of the best flower and hash in Canada. The live flower judging will take place Sunday, September 11th and the hash judging will take place Monday, September 12th. With over 20 LP’s participating and over a dozen judges, this will be historic and a heck of a lot of fun!


Winners will be announced at the Grow Up Awards Gala being held on Monday, September 12th. The Grow Up onsite Consumption Lounge offers a great opportunity to connect with other delegates in Niagara attending Growup and will also be provide professional education and sensory experiences through sampling. The Boveda Consumption Lounge will be open all three days!





Also on Sunday September 11th, Grow Up will kick off with its exhibitor load-in and a few other ticketed and non-ticketed events including the Canadian Premiere of Frenchy Dreams of Hashish. The documentary focuses on the Master Hashishin and Grow Up Hall of Fame inductee Frenchy Cannoli and a small group of Emerald Triangle cannabis farmers in Northern California. The group tries to reintroduce traditional hashish to the public, amplify their ethos of sustainable farming, and prove their dedication to quality sun-grown cannabis. The film’s screening will be followed by a Q&A with Kimberly Hooks (widow of Frenchy Cannoli). 









This Niagara event provide educational and collaborative B2B events including unique sessions and networking opportunities, and more. Grow Up brings the cultivation industry together in Niagara Falls, ON from September 11-13th. Other amazing things going on at this year's Growup Conference in Niagara include The Cannabis Science Symposium being held Monday September 12th - which is a new one-day event designed to showcase the latest research and development and cutting edge topics in the cannabis industry. Attendees will have the opportunity to hear top doctors and professors discuss advances in cultivation, nutrients, plant growth, and disease control. 


Hosting its first ever seed exchange  On Tuesday, September 13th,, Grow Up is bringing together coveted breeders and phenohunters. the seed exchange will include education around flower, seeds and extracts. All registered delegates will be gifted packages of feminized seeds, donated by 4Plants Canada, to swap with during the exchange, in addition to any seeds delegates bring themselves. This unique offering will allow breeders to exchange seeds live on the show floor. High! Canada Magazine will be on-site all Conference long. We have a few interviews planned and some live coverage via our www.weed.tv channel and on Youtube.  We are excited to head to Niagara to attend and report on this revamped and revitalized cannabis cultivation event!


Thank you to our cover photographer Shawn Ryit for providing some of the most stunning covers - this one included. Check out Ryit Photography for more on this incredibly talented photographer. Thank you for joining us for 75 issues of High! Canada Magazine. This issue features a look at a better breed of Canadian Cannabis CEO’s rising up within the industry. There are a number of great people working in the Canadian cannabis industry doing amazing jobs leading the way into a better future for us all. We are super excited to share a few of our favorites with you here in this issue.



Stay Lifted!

Cy Williams


Publisher/Editor

High! Canada Magazine

editor@highcanada.net


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